Blog, 8 posts

Making-of storiesbehind every video we cut.

The storyboard, the decisions that made each one work, and the prompt that rebuilds it.

0:00 / 0:55
12 beats
Launch video

Making a launch video for Claude Opus 5

One continuous canvas, twelve beats, and a brand mark that eats its own end card — a launch spot built entirely from Claude’s own tokens

  1. 01The tradeoff
  2. 02The name
  3. 03The promise
  4. +9more beats in the storyboard
Read the making-of